Pitch Your Ideas (U21: P4, M3)

Learning Objective: Be able to pitch ideas on a proposed media product and respond to questions

 Pass Task





Merit Task

Narrow down the genre target market; too many genres are being targeted.
I will most likely take out the Drill genre from my target audience and from the content of my magazine as it doesn't blend well with Grime and rap as well and it could scare off some of the rap listeners if they don't like Drill or want to associate with Drill and its style. This will then allow me to be more involved in the grime genre that grime fans will enjoy more than trying to merge them with drill fans.

Does the font fit the drill genre?
The font does not fit the genre but the font itself was liked so I am more likely to keep the font and drop the Drill genre from my magazine. This would allow me to be more flexible with the grime genre instead of trying to meet the needs of grime and drill fans. The client felt that the font was very fitting for the grime genre so using it will be ok as it will match the grime genre and grime style.

Will grime fans not want to be related to the drill fans?
This could be the case and it could definitely effect our sales negatively so we decided that it will be more beneficial to take the drill genre out of the magazine to prevent any negative cross overs in the genres and try to prevent any external arguments occurring and to try and avoid any unwanted media attention that could effect our reputation.

Change the subheading font.
The client felt that the subheading font was too sporty and didn't fit the codes and conventions of the genre. She said this was largely the result of the italicised typeface that made it seem too soft to fit the genre. She therefore suggested that I should rethink the typeface to better fit the Grime and rap styles. This will be to attract grime fans more as they will find a different more fitting font more appealing that could lead to them buying the magazine.

Less drill in the magazine.
The client felt that merging the drill and grime genres will be hard to satisfy both target audiences so it was a reasonable suggestion to take the drill genre out and make the magazine focus on the grime aspect of magazine. This will mean that the magazine may be shorter and easier to make. Plus we can focus on our grime audience and meet more of their wants and needs in this magazine instead of trying to meet the needs of different genres which would prove harder to achieve.

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