Create a Proposal and pitch for a media product (P1, P2, M1 - U3) (P2 - U21)
Learning Outcome 1 (U21): Be able to generate ideas for an original media product based on a client brief.
My magazine is a rap style magazine. I chose to pursue this idea because it has the most potential for success and it can breach a new untouched part of the market.
The magazine will come as an online and print magazine to allow people to have the hard copy at their disposal but also to have the online copy so that it is less limiting and it can be accessed easier and more commonly. This also will allow the target audience to buy the magazine even if there isn't a local shop to buy the hard copy in. The online version will be a little more expensive but comes with a few bonus that may include competition entries or gifts for other thing such as video games or online stores. The hard copy however will have gifts and codes that are exclusive for each magazine.
I chose to use the grime and drill genres because they are popular genres in north London but they haven't got a magazine for the genres. I would like to exploit this gap in the market and give the supporters of the genre something that they can enjoy and still educate themselves with to get more information on the genre and learn of any future concerts and performances.
In the my magazine I will be including the latest information on the genre and rap as a whole. This will include latest albums and songs from upcoming or popular artists. This will be because it holds a large part of genre and giving the audience exclusive and useful information will bring about more reasons for repeat purchase and therefore making the magazine more successful. Plus it will include some lyrics breakdowns on some of the most popular songs that are released. Having a lyric breakdown will give the audience more information on the songs they enjoy the most. Plus getting the reasons behind songs can increase the popularity of the song and therefore as the audience understands the song and the artist more and from this more people will want to buy my magazine for this understanding and knowledge. There will also be information on the any performances, shows or tours that are happening around north London. Having this information included in the magazine will help inform and promote the genre and get more information about grime and drill out to the general public. There will also be mini games around rap songs and a guess the artist from a line or two from a song to entertain the audience more and give more reasons to the purchase. This is also to lighten the mood of the magazine from a serious and informative magazine to something that the target audience can enjoy and spend time with giving more entertainment aspect to the magazine.
The primary target audience for my rap style magazine are 15 - 19 year old, Black, Males that are middle to working class and enjoy rap and hip-hop as a genre. I choose this as my primary target audience because the most common listener is black and male, they are also most commonly in the working-middle class so I want to release my magazine to them and breach the gap in the market for this target audience. We will appeal to this target audience by giving them all the music they like in a magazine that they can enjoy and afford. This will include relate-able marketing and have the magazine relate to them.
The secondary target audience for my magazine will be 16 - 21 old, White, Males that are in the middle class and enjoy other aspects of rap and hip-hop and could possibly expand into the grime and drill parts of the genre. I chose this as my secondary target audience because I believe that they will have more money to buy the magazine and then increase my sales potential. It is also to help expand the genre more and get it into the public eye as a valid genre and not something that is frowned upon. We can make the magazine appeal to this target audience by making the magazine something they would really enjoy. This will include having their favourite artists and other Grime based things that appeal to them on a more personal level.
Resources;
We will also sell an online version of the magazine through the same website or an app that is in development. Purchasing the online magazine will lead to a section of the website being unlocked where they can view the full magazine. This screen will not allow screenshots so that the website cannot be pirated.
My marketing plan includes social media publicity. This will be through ads or accounts that customers can follow to get more information on the magazine and what it is about. We will also put up youtube ads to get more attention rise towards our magazine. As the third part of the marketing plan we look to putting up billboards and posters on bus stops, motorways and some important roads.
The name of my magazine will be Dime. I chose this as the name because it takes drill and grime merges them together. Plus Dime is short for Diamond. I am making this connection to show that there are diamonds hidden in north London in terms of upcoming music artists. The font for this will be a thing crystallised font that looks like jewellery possibly with a gold trim around it to give it more of a necklace look. The crystal style font will hopefully attract more customers as it looks nice and it complements their favoured genre.The secondary font will be a bold and block style font with connotations of being a stand out genre and a bold with the message that it carries. The front cover masthead will look like this;
The basic font for the magazine and cover-lines will a square block font that will show the more bold side to the genre plus with similar genres they used a block font and this tells me that for my genre it would be wise to go with a block font as well.
Some of my article ideas will include a genius lyric breakdown for the featured artists latest song. This will be giving the audience so backstory to the latest hits. Another of my article ideas includes the featured artist ranking different trainers as their favourite to give some entertainment to the magazine and something the audience can engage in plus it is something that the audience want to see. My third article idea is to have a Q&A with the featured artist and get their viewpoint on different thing and as the questions that the audience want answered. My final article idea is to have information on any future shows or future events that the featured artist is attending or performing at. This may include their tours and any their shows that they have planned in the near future.
There are not any competitors for a drill and grime style magazine in north London the strongest competitor for my magazine will be an international magazine from america and my target audience in north London don't seem to connect and enjoy that magazine due to the price and they don't like the artists featured on most of their magazine editions. They are still a competitor to our magazine as they publish about very similar music and similar artists that are more popular in america and some of our potential customers could already be loyal to their magazine.
My magazine is a rap style magazine. I chose to pursue this idea because it has the most potential for success and it can breach a new untouched part of the market.
Purpose:
The purpose of this magazine will be to give fans or grime and drill something related to the genre they like but to also try and bring these rap styles to the more public eye and increase the public awareness of grime and drill. We will try to do this by giving an entertaining yet informative magazine that promotes grime and drill as more than people think it is. This will then bring more potential customers to the magazine causing an increase to the target audience. If the magazine is to be successful in this in north London we could possible expand into more rap styles around north London and create a wider customer base and increase the target audience size.Form:
The magazine will come as an online and print magazine to allow people to have the hard copy at their disposal but also to have the online copy so that it is less limiting and it can be accessed easier and more commonly. This also will allow the target audience to buy the magazine even if there isn't a local shop to buy the hard copy in. The online version will be a little more expensive but comes with a few bonus that may include competition entries or gifts for other thing such as video games or online stores. The hard copy however will have gifts and codes that are exclusive for each magazine.
Genre:
I chose to use the grime and drill genres because they are popular genres in north London but they haven't got a magazine for the genres. I would like to exploit this gap in the market and give the supporters of the genre something that they can enjoy and still educate themselves with to get more information on the genre and learn of any future concerts and performances.
Content:
In the my magazine I will be including the latest information on the genre and rap as a whole. This will include latest albums and songs from upcoming or popular artists. This will be because it holds a large part of genre and giving the audience exclusive and useful information will bring about more reasons for repeat purchase and therefore making the magazine more successful. Plus it will include some lyrics breakdowns on some of the most popular songs that are released. Having a lyric breakdown will give the audience more information on the songs they enjoy the most. Plus getting the reasons behind songs can increase the popularity of the song and therefore as the audience understands the song and the artist more and from this more people will want to buy my magazine for this understanding and knowledge. There will also be information on the any performances, shows or tours that are happening around north London. Having this information included in the magazine will help inform and promote the genre and get more information about grime and drill out to the general public. There will also be mini games around rap songs and a guess the artist from a line or two from a song to entertain the audience more and give more reasons to the purchase. This is also to lighten the mood of the magazine from a serious and informative magazine to something that the target audience can enjoy and spend time with giving more entertainment aspect to the magazine.
Target Audience:
The primary target audience for my rap style magazine are 15 - 19 year old, Black, Males that are middle to working class and enjoy rap and hip-hop as a genre. I choose this as my primary target audience because the most common listener is black and male, they are also most commonly in the working-middle class so I want to release my magazine to them and breach the gap in the market for this target audience. We will appeal to this target audience by giving them all the music they like in a magazine that they can enjoy and afford. This will include relate-able marketing and have the magazine relate to them.
The secondary target audience for my magazine will be 16 - 21 old, White, Males that are in the middle class and enjoy other aspects of rap and hip-hop and could possibly expand into the grime and drill parts of the genre. I chose this as my secondary target audience because I believe that they will have more money to buy the magazine and then increase my sales potential. It is also to help expand the genre more and get it into the public eye as a valid genre and not something that is frowned upon. We can make the magazine appeal to this target audience by making the magazine something they would really enjoy. This will include having their favourite artists and other Grime based things that appeal to them on a more personal level.Resources and Personnel:
Resources;
- Camera - To take the pictures
- Tri-Pod - To assist taking the picture
- SD-Cards - To transfer the picture from the camera to the laptop to edit
- Laptops - To create the magazine and website
- Editing Software - To edit the pictures and create the magazine
- Lighting Equipment - To ensure the picture has good lighting
Personnel;
- Grime or Drill artist - To be the 'model' in the picture
- Photographers - To take the pictures
- Editors - To edit the pictures
- Graphic Designers - To help design the magazine
- Marketers - To research the target audience and the grime/drill industry
Distribution:
We will distribute the print magazine through a website where they can order a print copy of the magazine and we will sell them to supermarkets and newsagents to sell to their customers. We are making an online purchase of a print copy possible because some people will want to have the physical copy but won't be able to go and buy it from a shop plus our online purchases will have the best deals and offers on the magazine.We will also sell an online version of the magazine through the same website or an app that is in development. Purchasing the online magazine will lead to a section of the website being unlocked where they can view the full magazine. This screen will not allow screenshots so that the website cannot be pirated.
Marketing Plan:
My marketing plan includes social media publicity. This will be through ads or accounts that customers can follow to get more information on the magazine and what it is about. We will also put up youtube ads to get more attention rise towards our magazine. As the third part of the marketing plan we look to putting up billboards and posters on bus stops, motorways and some important roads. 
We will advertise on social media platforms such as Instagram, Facebook and Twitter as they are the most popular platforms for our target audience to roam and therefore advertising there will be beneficial to informing people of our magazine. We will also advertise on youtube because a large percentage of our target audience use youtube and the ads there could have a positive effect. We will also use posters and billboards because they provide a more physical form of advertising and this is more for the people in the target audience that don't use social media too much and don't watch youtube commonly so they will not see these advertisements. Using a poster or billboard will ensure that everyone can see the magazine and know of its existence.
Sample Material:
The name of my magazine will be Dime. I chose this as the name because it takes drill and grime merges them together. Plus Dime is short for Diamond. I am making this connection to show that there are diamonds hidden in north London in terms of upcoming music artists. The font for this will be a thing crystallised font that looks like jewellery possibly with a gold trim around it to give it more of a necklace look. The crystal style font will hopefully attract more customers as it looks nice and it complements their favoured genre.The secondary font will be a bold and block style font with connotations of being a stand out genre and a bold with the message that it carries. The front cover masthead will look like this;
The basic font for the magazine and cover-lines will a square block font that will show the more bold side to the genre plus with similar genres they used a block font and this tells me that for my genre it would be wise to go with a block font as well.
Some of my article ideas will include a genius lyric breakdown for the featured artists latest song. This will be giving the audience so backstory to the latest hits. Another of my article ideas includes the featured artist ranking different trainers as their favourite to give some entertainment to the magazine and something the audience can engage in plus it is something that the audience want to see. My third article idea is to have a Q&A with the featured artist and get their viewpoint on different thing and as the questions that the audience want answered. My final article idea is to have information on any future shows or future events that the featured artist is attending or performing at. This may include their tours and any their shows that they have planned in the near future.
There are not any competitors for a drill and grime style magazine in north London the strongest competitor for my magazine will be an international magazine from america and my target audience in north London don't seem to connect and enjoy that magazine due to the price and they don't like the artists featured on most of their magazine editions. They are still a competitor to our magazine as they publish about very similar music and similar artists that are more popular in america and some of our potential customers could already be loyal to their magazine.
Moodboard:
In this mood board I have included these images as they are popular artists in the UK mostly in the grime music scene. As my magazine is going to be based in the grime genre it is suitable for the images used to be from that music genre and that music style making the mood board related to my magazine.
Article Ideas:
- An article idea we have is to have a Q&A with a featured artist because we will allow the reader to understand more about the artist themselves and also their newest song or album.
- We could also have direct lyric breakdown pages where the artist gives the meaning behind the lyrics. This is because the artist's message may not always be understood and having a lyric breakdown will allow the reader to have a deeper understanding of the song and artist.
- Another idea for a magazine article would be to have all the information on upcoming shows or performances in the genre and have extra information about the locations. This would be because the reader will clearly have interest in the genre so informing them on upcoming shows could be helpful to them and we can meet more of their wants or needs.
Mock Up Sketches of the Layout:
In these images I show a rough idea of what my magazine front cover and double page spread will look like. This is a basic idea of what the magazine will look like as it is a first draft. Changes are expected from this draft.
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